By Vijay Kumar
The 1st step by step guidebook for winning innovation making plans
Unlike different books at the topic, a hundred and one layout tools methods the perform of making new items, providers, and patron reports as a technological know-how, instead of an artwork, offering a realistic set of collaborative instruments and strategies for making plans and defining profitable new choices. Strategists, managers, designers, and researchers who adopt the problem of innovation, regardless of a scarcity of demonstrated systems and a excessive hazard of failure, will locate this a useful source. newbies can research from it; managers can plan with it; and practitioners of innovation can enhance the standard in their paintings through touching on it.
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Additional info for 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
The emerging trends highlighted reliance on technology such as mobile Web applications and virtual tour guides and that creating memorable cultural experiences are becoming an increasingly important differentiator for travel companies. In the concept stage, the team created a CityFriends system that gave travelers a compelling experience by directly connecting them to local guides or service providers through a friendly online site. S. Experience More sporadic travel Segmented/customized Medical tourism People Travel as a luxury Family travel Camping-car traveler Unique local shopping 9-5 work life Travel as routine Style-lifers; cities to rural Thrill/companion seekers Shopping traveler Flexible working conditions Travel as escape Cultural travel Unusual destinations Secondhand nostalgia Flexible work life Culture Homogeneous culture Car culture Hybrid culture Globalization Urbanization Hassle of travel Less cultural shock More comfortable with world cultures Business Travel agencies Traditional packagedtour AAA Motels DIY online travel A la carte American Express All inclusive mega resorts Eco-tourism/Voluntourism Personal concierge Network/local Delivery service Book buy back METHODS JJ JJ JJ JJ JJ INPUT Creates overview Maps change over time Encourages comprehensiveness Reveals opportunities Defines direction JJ OUTPUT Project aspects to be studied JJ JJ WHEN TO USE Matrix with an organized set of trends Insights about trend patterns and possible directions W hat it does STEP 1: Set up the dimensions for the Trends Matrix.
Decide as a team what can be included under “participants” for the most useful analysis—practitioners (people), organizations, offerings, or services? 12 INITIAL OPPORTUNITY MAP STEP 1: Identify key dimensions. 13 Offering-Activity-Culture Map Exploring innovation opportunities by shifting focus on offerings, activities, and culture clean look E X A M P L E P R O J E C T: Maintaining Clothes (2011) hygiene healthy looking being in shape life goal = happiness gender roles cleaning socializing partying image brands age sorting clothes organizing shopping compact single households OFFERING having own fashion style business meetings working social class expectations recycling green ACTIVITY food = fuel credit looking credible dressing etiquettes CULTURE How people maintain their clothes was a topic selected by a design analysis team at the IIT Institute of Design.
What are the most distinctive customer experiences in the industry? Step 3: Make a visual diagram of innovations. Gather all of your findings from Step 2 and write brief descriptions that can be input into the Ten Types of Innovation Framework. Ensure that the research covers a wide spectrum of the industry. Make a diagram (bar chart or line chart) showing high and low innovation activities for each of the ten types. Step 4: Find insights, share, and discuss opportunities. Review the ten types of innovation.
101 Design Methods: A Structured Approach for Driving Innovation in Your Organization by Vijay Kumar